Prismic Rebranding
Prismic is a Headless page builder that lets developers and marketers ship, iterate faster, and build sites that just keep getting better. Hervé Studio was ask to create a new brand for Prismic, aiming to focus on larger targets.
- Branding
- Art Direction
- Web Design
- Motion Design
- Prismic
- Hervé Studio
The 4 elements
In addition to the colorful, contrasting isometric style, Prismic's new branding features 4 fundamental graphic elements:
The Frame is the support for the life and growth of the creations, The Blocks are the elements to be assembled, The Balls represent the users, and The Modes differentiate a Developer use from an Editor use.
A duo of typefaces and a range of colors
These two typographies modernize Prismic's image while professionalizing it.
The primary colors of the Prismic rebranding are based on the company's history. Violet, orange and green were already symbolic colors that have been reviewed and modernized, and extended with luminous colors (blue and pink) always in this dynamic and saturated spirit.
An easy-to-read illustrative system for a complex product
Motion design for storytelling
Prismic illustrations are designed to be animated, or to convey a sense of movement. In both cases, they serve to convey a precise idea of the product, how it works, its benefits and its differences from the competitors.
